LinkedIn Marketing

LinkedIn is where B2B relationships are built, and it’s one of the most powerful tools you can use to generate high-quality leads. Openside Digital's LinkedIn marketing service helps you build a strong, credible presence through thought leadership, precision targeting, and smart, strategic outreach - making sure your brand gets in front of the right decision-makers at the right time. Powered by HubSpot’s CRM and automation tools, we help you create engaging content, run optimised ad campaigns, and nurture leads effectively - turning connections into real business opportunities. Let us turn your LinkedIn presence into a powerful driver of growth, authority, and long-term success.

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Our Approach

We start by taking a close look at your current LinkedIn presence - reviewing profile engagement, company page activity, and how your audience is interacting with your brand. From there, we build a custom LinkedIn marketing strategy that blends thought leadership content, LinkedIn Ads, and strategic outreach to maximise visibility and drive high-quality leads, all aligned with your business goals. Once the strategy is set, we roll it out using HubSpot’s automation tools to track engagement, segment leads, and fine-tune outreach for even better results. With ongoing monitoring and smart, strategic adjustments, we keep your LinkedIn marketing dynamic, responsive to trends, and laser-focused on delivering real, measurable outcomes.

Openside Digital's approach to LinkedIn marketing

A PROVEN OPERATIONS FRAMEWORK

Easy to start

Getting started with LinkedIn Marketing is simple with Openside Digital. We kick things off with a consultation to understand your goals, your audience, and where your LinkedIn presence currently stands. From there, we guide you through a clear, structured setup - refining your profile, building out content strategies, and integrating LinkedIn with HubSpot for seamless lead tracking and automation. With expert support and real-time campaign optimisation, you’ll have everything you need to build your brand, grow your audience, and turn LinkedIn into a powerful driver of business success.

Let's get you started

LinkedIn Profile & Page Optimisation

We start by enhancing your LinkedIn presence, optimising your company page, executive profiles, and content strategy to position your brand as an industry leader.

Audience Targeting & Strategy Development

Next, we define your ideal customer profiles, leveraging LinkedIn’s targeting features to ensure your content and ads reach key decision-makers and high-value prospects.

Content Creation & Engagement Plan

We develop a content calendar, from posts and articles to newsletters and video content that drive engagement and establish authority.

LinkedIn Ads & Lead Generation Campaigns

Our team sets up sponsored content and retargeting campaigns through various LinkedIn platforms, ensuring your ads generate leads and drive measurable results.

Performance Tracking & Data-Driven Optimisation

Using HubSpot CRM and LinkedIn analytics, we track every interaction, measuring campaign performance and refining strategies as needed.

Long-Term Growth & Lead Nurturing

We provide ongoing strategy refinements, ensuring your LinkedIn marketing evolves with market trends to drive continuous engagement and lead generation.

What you should expect from Openside Digital LinkedIn marketing services

The results you should expect

Openside Digital's LinkedIn marketing services are designed to boost your brand visibility, grow your network, and drive high-quality B2B leads through a smart mix of targeted content, paid campaigns, and HubSpot-powered automation. By combining LinkedIn’s advanced targeting tools with real-time analytics and CRM integration, we make sure every interaction is measurable, meaningful, and built to convert. Our data-driven approach gives you clear insights into how your audience engages, allowing us to fine-tune and optimise your strategy to maximise ROI. With ongoing support and strategic adjustments, we’ll keep your LinkedIn marketing sharp, aligned with industry trends, and focused on both immediate wins and long-term business growth.

Have any questions? Get in touch.

Want to know more about getting started with our LinkedIn Marketing? We'd be happy to answer any questions. Simply book a call, or use the form to get in touch.