Lead Magnets & Funnels

A well-built lead magnet and funnel strategy is key to turning casual website visitors into engaged prospects - and eventually, loyal customers. At Openside Digital, we create and implement high-performing HubSpot-powered lead generation funnels that pull in qualified leads, nurture them through smart, automated workflows, and guide them naturally toward conversion. From compelling content to sophisticated, multi-step nurturing sequences, we design every part of your funnel to drive consistent, scalable growth and set your business up for long-term success.

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Our Approach

We kick things off with an investigation into your current lead generation strategy - reviewing key touchpoints, conversion rates, and engagement metrics to uncover where there’s room to improve. From there, we build a tailored lead magnet strategy, creating high-value offers like templates, webinars, or interactive tools that align perfectly with your audience’s needs and your business goals. Once the assets are ready we design a full end-to-end funnel, complete with automated follow-ups, smart lead nurturing workflows, and segmentation strategies inside HubSpot. With a data-driven approach, we keep your funnel performing at its best through ongoing tracking, A/B testing, and strategic tweaks - all focused on maximising conversions and driving stronger ROI.

A PROVEN OPERATIONS FRAMEWORK

Easy to start

Implementing a lead magnet and conversion funnel with Openside Digital is a smooth, results-focused process from start to finish. We begin with a consultation to get a clear understanding of your business goals, target audience, and current lead generation setup. From there, we design a strategic funnel that ties together high-converting lead capture pages, automated follow-up sequences, and smart audience segmentation - all powered by HubSpot’s advanced CRM tools. With clear communication, expert support, and ongoing performance optimisation, we build your lead magnet strategy for long-term success - bringing in a steady stream of qualified prospects and nurturing them all the way through to conversion and customer loyalty.

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Audience Research & Offer Development

We conduct in-depth audience analysis to understand the pain points, motivations, and interests of your ideal customer. Based on these insights, we develop content such as a guide, webinar, or industry report designed to provide value and entice prospects.

Conversion-Optimised Landing Page

Using personalised email sequences and retargeting workflows, we nurture leads through the funnel, keeping them engaged with relevant content and follow-ups.

Automated Lead Nurturing

Using personalised email sequences and retargeting workflows, we nurture leads through the funnel, keeping them engaged with relevant content and follow-ups.

Multi-Channel Promotion

We drive targeted traffic to your lead magnet through a range of channels including SEO, paid advertising, LinkedIn outreach, and social media campaigns, maximising visibility and conversions.

Data-Driven Optimisation

We continuously track engagement, conversion rates, and lead quality using A/B testing and performance analytics to refine and enhance the funnel.

Long-Term Lead Growth & Scaling

Lead generation is ongoing - our team provides regular optimisations, strategic adjustments, and scalable solutions to ensure sustained business growth.

The results you should expect

Openside Digital's Lead Magnets & Funnel Optimisation service is built to supercharge your lead generation - driving higher conversion rates, more engaged prospects, and a faster sales cycle. Using HubSpot’s powerful automation tools, we create a streamlined, data-driven process that nurtures leads at scale - boosting lead quality, strengthening customer relationships, and unlocking greater revenue potential. With detailed reporting, ongoing strategy refinement, and expert support, you’ll have a high-performing, scalable lead generation engine that delivers immediate results and keeps fueling sustainable growth over the long term.

Have any questions? Get in touch.

Want to know more about how we can help you with your lead magnets & funnels? We'd be happy to answer any questions. Simply book a call, or use the form to get in touch.