Business Process Blueprint

As your business grows, things can start to get complicated - processes stretch, systems disconnect, and efficiency takes a hit. That’s where a Business Process Blueprint comes in. We work with you to map out your customer journey, sales pipeline, and internal workflows, making sure everything aligns with your operational goals.

Think of it as your business - visually, clearly, and completely mapped out. We bring it all to life on a dynamic Miro board, giving you a bird’s-eye view of your operations. This isn’t just a pretty diagram - it’s a strategic asset. From there, we layer in the HubSpot lens, pinpointing exactly where the platform can streamline, automate, and elevate your processes across the board.

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Our Approach

We begin with a full process review - digging into your sales handoffs, lead qualification, deal progression, and customer follow-ups to uncover gaps, inefficiencies, and opportunities for smarter automation. The goal? To make sure HubSpot is set up to support your business in the most effective, friction-free way possible.

Once we’ve mapped out your workflows, we fine-tune HubSpot’s automation, CRM structure, and reporting tools to streamline how everything runs. Whether it’s enhancing lead scoring, refining your deal pipelines, or automating key customer touchpoints, we make sure every part of your system is connected, efficient, and built to scale with you.

A PROVEN OPERATIONS FRAMEWORK

Easy to start

Openside Digital kick things off with a deep inquiry into your current workflows and customer journey, looking closely at how leads flow through your system, how deals progress, and where bottlenecks or inefficiencies are slowing things down. Once we’ve identified the gaps, we build a clear, step-by-step roadmap to refine and optimise your business processes.

With your go-ahead, we roll those improvements into HubSpot - making sure automation runs smoothly, your reporting delivers the insights you need, and your CRM is structured to scale. To make the transition stick, we also provide hands-on training and ongoing support, so your team feels confident managing the new setup and can keep everything running at peak performance.

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Deep-Dive Process Assessment

We conduct a full review of your sales, marketing, and customer service processes to understand how they currently function within HubSpot. This includes identifying where manual work slows down efficiency and where automation could create better results.

Workflow Mapping & Gap Analysis

We map out each stage of your business processes, from lead generation to customer retention. This allows us to pinpoint disconnects, redundant tasks, and areas where HubSpot’s features are underutilised.

HubSpot Optimisation & Process Alignment

We restructure your HubSpot CRM to match the needs of your business. This may include adjusting deal pipelines, refining automation sequences, or reorganising customer data for better segmentation and tracking.

Custom Automation & Task Management

We design automation rules that remove repetitive manual tasks and ensure seamless transitions between sales, marketing, and customer support teams. This creates a more consistent and predictable experience for both your team and customers.

Performance Metrics & Reporting Enhancements

We build dashboards and reporting tools that track key performance indicators across your business. This ensures you have visibility into lead progression, sales performance, and customer engagement without needing to manually compile data.

Team Training & Long-Term Process Improvements

Once new processes are in place, we train your team on how to manage and optimise them over time. We provide clear documentation and ongoing support to refine workflows and ensure HubSpot continues to drive efficiency as your business scales.

The results you should expect

A Business Process Blueprint gives you a clear, strategic view of how your operations run - and how they should run. You’ll gain a detailed map of your customer journey, sales pipeline, and internal workflows, highlighting disconnects, inefficiencies, and opportunities to streamline. With this blueprint in hand, we provide practical, tailored recommendations to align your processes with your business goals. The result is a more cohesive, automated, and efficient system inside HubSpot - enabling your team to collaborate more effectively, reduce manual effort, and manage leads, sales, and customer relationships with greater clarity and control.

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Want to know more about our Business Process Blueprints? We'd be happy to answer any questions. Simply book a call, or use the form to get in touch.