Email Design

A well-crafted email is about more than just good content - it’s about creating an experience that’s engaging, visually appealing, and built to drive action. Openside Digital's HubSpot-powered email design services focus on delivering branded, mobile-responsive, high-performing emails that grab attention and get results. Whether you need automated nurture sequences, promotional campaigns, or newsletters, we design emails that not only look great, but also improve deliverability, boost engagement, and drive more conversions for your business.

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Our Approach

We start by getting a clear understanding of your brand, your audience, and your marketing goals - making sure every email template is built to align perfectly with your overall strategy. From there, we design layouts that make your emails easy to read, visually engaging, and packed with strong messaging and clear calls to action. Once the templates are ready, we integrate them seamlessly with HubSpot’s email automation tools, so your team can build and send campaigns without any technical headaches. Through ongoing testing and optimisation, we fine-tune every template to maximise deliverability, boost engagement, and drive stronger conversions.

A PROVEN OPERATIONS FRAMEWORK

Easy to start

Working with Openside Digital is easy and straightforward. We start with a quick consultation to understand your needs and review your existing email strategy. From there, we design a custom template that’s tailored to your brand - making sure it’s user-friendly, visually striking, and fully optimised for all devices. Once the design is locked in, we handle the integration, testing, and fine-tuning using HubSpot’s powerful tools, giving you everything you need to launch high-impact email campaigns with confidence, turning more of your audience into loyal, long-term customers.

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Brand & Strategy Alignment

We start by understanding your brand identity, audience, and marketing goals. This helps us create email templates that reinforce your messaging, maintain visual consistency, and align with your broader marketing strategy. We also assess your current email performance to identify areas for improvement.

Custom Template Development

Our team designs professional, conversion-focused email templates that enhance readability and engagement. We ensure a strong content hierarchy, making key messages stand out while keeping the design clean and intuitive. Every template is built to be flexible, allowing for easy updates and customisation.

HubSpot Integration & Automation Readiness

We integrate your templates directly into HubSpot. This ensures efficiency and compatibility with personalisation tokens, CRM segmentation, and automated workflows so that your emails reach the right people at the right time with relevant content.

Deliverability & Performance Optimisation

A great email is only effective if it lands in the inbox. We optimise every template for fast load times, mobile responsiveness, and spam filter compliance. Your emails will look great across all devices and consistently reach your audience.

A/B Testing & Engagement Analysis

We test subject lines, CTAs, and design variations to determine what resonates most with your audience. We will then refine your templates to continuously improve engagement and performance from the stats we find.

Continuous Optimisation & Template Updates

Email marketing evolves, and your templates should too. We provide ongoing refinements, ensuring your emails remain fresh, effective, and aligned with the latest best practices.

The results you should expect

Openside Digital's custom email templates make it easy for your business to create engaging, high-performing campaigns, without the hassle of starting from scratch. We focus on clarity, mobile responsiveness, and brand consistency, so every email you send builds stronger customer relationships and drives real, measurable results. With real-time tracking and ongoing refinements, your emails stay sharp, effective, and a powerful driver of both engagement and revenue.

Have any questions? Get in touch.

Want to know more about our Email Design options? We'd be happy to answer any questions. Simply book a call, or use the form to get in touch.