Email Marketing

Email marketing is still one of the most powerful ways to engage customers, nurture leads, and drive real conversions - and we’re here to help you get the most out of it. Our HubSpot-powered email marketing services make it easy to create, automate, and optimise campaigns that truly connect with your audience. Using advanced segmentation, personalised content, and smart automation workflows, we make sure every email hits the right person at the right time. With HubSpot’s built-in A/B testing, analytics, and reporting, our data-driven approach helps you boost open rates, increase click-throughs, and build stronger, longer-lasting customer relationships.

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Our Approach

Our approach to email marketing is all about making every message count. We start by getting to know your audience - what they care about, how they engage, and where they are in their journey - so every email feels relevant and timely. From there, we build smart, segmented lists, craft personalised content, and set up automated workflows that nurture leads without feeling forced. Every campaign is tested, refined, and backed by real data, using HubSpot’s powerful tools to track performance and optimise results. It’s a hands-on, strategic process designed to boost engagement, drive conversions, and turn email into one of your most powerful revenue channels.

A PROVEN OPERATIONS FRAMEWORK

Easy to start

Getting your email marketing strategy off the ground with Openside is straightforward and stress-free. We start with a consultation to understand your goals and take a close look at your existing HubSpot setup. From there, we guide you through a clear, structured process - building automated workflows, crafting personalised content, and setting up the right tracking tools to measure performance. With expert support, easy communication, and the full power of HubSpot automation behind you, you’ll have everything you need to boost engagement, nurture stronger customer relationships, and drive real, long-term results.

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Email Strategy & Audience Analysis

We start by reviewing your current email marketing efforts; analyse open rates, segmentation, engagement trends, and campaign performance to establish a solid baseline for improvement.

List Segmentation & Personalisation Setup

Next, we create smart lists and behavioural segments, ensuring your emails reach the right people at the right time based on actions, preferences, and past interactions.

Email Template Design & Automation Workflows

Our team develops conversion-focused templates and builds automated sequences that nurture leads, drive engagement, and streamline communication.

A/B Testing & Campaign Optimisation

We run A/B tests on subject lines, CTAs, and content formats, fine-tuning elements based on real-time data to maximise engagement and conversion rates.

Performance Tracking & Adjustments

Using HubSpot’s analytics tools, we monitor key metrics such as open rates, click-through rates, and engagement trends to make data-driven refinements.

Continuous Improvement & Strategy Refinement

Email marketing is an ongoing process. We will continuously work with your business to adjust, optimise, and introduce new strategies, keeping your audience engaged and revenue flowing.

Excited woman looking at her email results

The results you should expect

Our HubSpot-powered email marketing service is built to boost engagement, nurture leads more effectively, and drive higher conversion rates - by getting the right message to the right person at exactly the right time. With detailed tracking on open rates, click-throughs, and user behaviour, you’ll get clear insights into what resonates with your audience. Using HubSpot’s real-time analytics, we constantly fine-tune your campaigns to keep them aligned with your goals and your customers’ evolving needs. It’s a fully data-driven, hands-on approach that keeps your email marketing strategy sharp, adaptable, and a powerful engine for business growth.

Have any questions? Get in touch.

Want to know more about getting started with Hubspot, and our Email Marketing packages? We'd be happy to answer any questions. Simply book a call, or use the form to get in touch.